New digital technologies present both game-changing opportunities for - and existential threats to - companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies - customer engagement and digitized solutions - that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.Click here for podcast summary (mp3) Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pdf)
Sebastian, Ina M.; Ross, Jeanne W.; Beath, Cynthia; Mocker, Martin; Moloney, Kate G.; and Fonstad, Nils O.
"How Big Old Companies Navigate Digital Transformation,"
MIS Quarterly Executive: Vol. 16:
3, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol16/iss3/6