How Big Old Companies Navigate Digital Transformation

Authors

Ina M. SebastianFollow
Jeanne W. RossFollow
Cynthia BeathFollow
Martin MockerFollow
Kate G. MoloneyFollow
Nils O. FonstadFollow

Abstract

New digital technologies present both game-changing opportunities for - and existential threats to - companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies - customer engagement and digitized solutions - that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.Click here for podcast summary (mp3) Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pdf)

Recommended Citation

Sebastian, Ina M.; Ross, Jeanne W.; Beath, Cynthia; Mocker, Martin; Moloney, Kate G.; and Fonstad, Nils O. (2017) "How Big Old Companies Navigate Digital Transformation," MIS Quarterly Executive: Vol. 16: Iss. 3, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol16/iss3/6