How AUDI AG Established Big Data Analytics in Its Digital Transformation

Authors

Christian DremelFollow
Matthias HerterichFollow
Jochen WulfFollow
Jean-Claude Waizmann, The University of Texas at TylerFollow
Walter Brenner, Vanderbilt UniversityFollow

Abstract

Digital transformation, which often includes establishing big data analytics capabilities, poses considerable challenges for traditional manufacturing organizations, such as car companies. Successfully introducing big data analytics requires substantial organizational transformation and new organizational structures and business processes. Based on the three-stage evolution of big data analytics capabilities at AUDI, we provide recommendations for how traditional manufacturing organizations can successfully introduce big data analytics and master the related organizational transformations.Click here for podcast summary (mp3) Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pdf)

Recommended Citation

Dremel, Christian; Herterich, Matthias; Wulf, Jochen; Waizmann, Jean-Claude; and Brenner, Walter (2017) "How AUDI AG Established Big Data Analytics in Its Digital Transformation," MIS Quarterly Executive: Vol. 16: Iss. 2, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol16/iss2/3