In traditional IT outsourcing and multisourcing arrangements, clients isolate vendor tasks, resulting in modular sourcing structures. But this approach can stifle vendor competition, result in vendor lock-in and hinder organizational flexibility. This article describes how adidas adopted a new type of multisourcing strategy, which embraces vendor overlaps to overcome these constraints and deliver a range of benefits. We provide guidelines for implementing this new type of multisourcing strategy.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)
Aubert, Benoit A.; Saunders, Carol; Wiener, Martin; Denk, Reinhard; and Wolfermann, Tobias
"How adidas Realized Benefits from a Contrary IT Multisourcing Strategy,"
MIS Quarterly Executive: Vol. 15:
3, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol15/iss3/6