How adidas Realized Benefits from a Contrary IT Multisourcing Strategy

Authors

Benoit A. Aubert, Victoria University of WellingtonFollow
Carol Saunders, Northern Arizona UniversityFollow
Martin Wiener, Bentley UniversityFollow
Reinhard DenkFollow
Tobias WolfermannFollow

Abstract

In traditional IT outsourcing and multisourcing arrangements, clients isolate vendor tasks, resulting in modular sourcing structures. But this approach can stifle vendor competition, result in vendor lock-in and hinder organizational flexibility. This article describes how adidas adopted a new type of multisourcing strategy, which embraces vendor overlaps to overcome these constraints and deliver a range of benefits. We provide guidelines for implementing this new type of multisourcing strategy.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

Recommended Citation

Aubert, Benoit A.; Saunders, Carol; Wiener, Martin; Denk, Reinhard; and Wolfermann, Tobias (2016) "How adidas Realized Benefits from a Contrary IT Multisourcing Strategy," MIS Quarterly Executive: Vol. 15: Iss. 3, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol15/iss3/6