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MIS Quarterly Executive

Abstract

This article provides a platform-independent framework for considering the effects of social media on enterprises. The framework comprises the two fundamental capabilities of social media: establishing social networks and accessing digital content; and the two impacts these capabilities have on organizations - employee performance and user behavior. The article identifies the implications for managers as they consider the design decisions for an enterprise social media platform.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

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