Bayer HealthCare Delivers a Dose of Reality for Cloud Payoff Mantras in Multinationals

Authors

Till J. Winkler, Copenhagen Business SchoolFollow
Alexander Benlian, Darmstadt University of TechnologyFollow
Marc Piper, Bayer HealthCareFollow
Henry Hirsch, PricewaterhouseCoopersFollow

Abstract

"Cloud services provide high cost advantages" is one of several often-quoted assertions (called mantras in this article) about payoffs from cloud computing. These mantras, however, have their origins in the experiences of small and mid-size companies, but, as the case of Bayer HealthCare's cloud-based CRM rollout program shows, may not always be true for large multinational companies. To ensure payoffs from the cloud, multinationals must adopt strategies for coping with the inhibitors identified in this article.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

Recommended Citation

Winkler, Till J.; Benlian, Alexander; Piper, Marc; and Hirsch, Henry (2014) "Bayer HealthCare Delivers a Dose of Reality for Cloud Payoff Mantras in Multinationals," MIS Quarterly Executive: Vol. 13: Iss. 4, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol13/iss4/4