In today's era of big data, business intelligence and analytics, and cloud computing, the previously elusive goal of data monetization has become more achievable. Our analysis of a four-stage journey of a leading U.S. retailer identifies the potential benefits and drawbacks of data monetization. Based on this company's experiences, we provide lessons that can help other companies considering data monetization initiatives.Click here for free 2-page executive summary (pdf)
Najjar, Mohammad S. and Kettinger, William J.
"Data Monetization: Lessons from a Retailer's Journey,"
MIS Quarterly Executive: Vol. 12
, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol12/iss4/4