Crowdsourcing: How to Benefit from (Too) Many Great Ideas

Authors

Ivo Blohm, University of St. GallenFollow
Jan Marco Leimeister, Kassel UniversityFollow
Helmut Krcmar, Technical University of MunichFollow

Abstract

This article focuses on how companies can cope with the enormous volume and variety of data (big data) that is acquired on crowdsourcing platforms from the worldwide community of Internet users. We identify the challenges of implementing crowdsourcing platforms and show how CIOs and other organizational leaders can build the absorptive capacity necessary to extract business value from crowdsourced data.Click here for free 2-page executive summary (pdf)

Recommended Citation

Blohm, Ivo; Leimeister, Jan Marco; and Krcmar, Helmut (2013) "Crowdsourcing: How to Benefit from (Too) Many Great Ideas," MIS Quarterly Executive: Vol. 12: Iss. 4, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol12/iss4/3