Maximizing Value from Business Analytics

Authors

Barbara Wixom, MIT Sloan School of ManagementFollow
Bruce Yen, DePaul UniversityFollow
Michael Relich, DePaul UniversityFollow

Abstract

CIOs need to maximize the value from the significant investment their organizations make in business analytics (BA) initiatives. We explore two themes for maximizing BA value - speed to insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer. We provide recommendations for how IT leaders can maximize value from their BA investments.

Recommended Citation

Wixom, Barbara; Yen, Bruce; and Relich, Michael (2013) "Maximizing Value from Business Analytics," MIS Quarterly Executive: Vol. 12: Iss. 2, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol12/iss2/6