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Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys
We present a framework for building thought leadership with key stakeholders through business-to-business social media engagement. We use this framework to describe how Infosys, an early adopter of social media, has strategically engaged with its customers to manage its brand, inform overall market directions and guide the company's future strategy.
Heath, Don; Singh, Rahul; Ganesh, Jai; and Taube, Larry
"Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys,"
MIS Quarterly Executive: Vol. 12:
2, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol12/iss2/4