Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys

Authors

Don Heath, The University of North Carolina at GreensboroFollow
Rahul Singh, The University of North Carolina at GreensboroFollow
Jai Ganesh, Infosys Labs, Infosys Technologies Ltd.Follow
Larry TaubeFollow

Abstract

We present a framework for building thought leadership with key stakeholders through business-to-business social media engagement. We use this framework to describe how Infosys, an early adopter of social media, has strategically engaged with its customers to manage its brand, inform overall market directions and guide the company's future strategy.

Recommended Citation

Heath, Don; Singh, Rahul; Ganesh, Jai; and Taube, Larry (2013) "Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys," MIS Quarterly Executive: Vol. 12: Iss. 2, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol12/iss2/4