Home > Journals > AIS Journals > MISQE > Vol. 12 (2013) > Iss. 1
Abstract
By leveraging their information management knowledge, leadership skills and working relationships with external IT companies, CIOs are in a unique position to help a company achieve its social responsibility objectives. We describe "SMS for Life"a CIO-led initiative at Novartis, a Swiss pharmaceuticals and healthcare company. SMS for Life is a mobile phone-based solution to a severe antimalarial drug "stock out" problem that saves many lives in rural Africa. Other IT executives can learn lessons from this initiative.
Recommended Citation
Marchand, Donald A. and Barrington, Jim
(2013)
"Leveraging CIO Expertise to Create Social Value: Novartis' SMS for Life Initiative,"
MIS Quarterly Executive: Vol. 12:
Iss.
1, Article 5.
Available at:
https://aisel.aisnet.org/misqe/vol12/iss1/5