MIS Quarterly Executive


This article describes how a partnership between one of Italy's largest auto insurers (Unipol) and a systems integrator (Octo Telematics) yielded a new and profitable customer value proposition for the insurer based on a customer's driving and risk profiles. The heart of the system is a small telematics device installed in a vehicle that captures and transmits data about where, when and how the vehicle is being driven. The emergence of the new ecosystem of stakeholders to support telematics-based auto insurance provides lessons for leaders in other industries as they explore the transformative potential of emerging technologies.