Abstract
Virtual reality (VR) provides unique visualization capabilities rendering it a potentially transformative digital technology. Rapid consumerization of VR has triggered an interest in organizations to explore diverse value creation opportunities. However, VR scholarship is currently dominated by technical and psychological perspectives. This paper therefore examines the current state of research on VR with a particular focus on organizational aspects to investigate its role in digital transformation (DT). The analysis reveals that it focuses on three key areas: user experience design, e-commerce and retail, and collaboration. Placing these areas in a context of DT, the paper articulates several opportunities for IS research.
Recommended Citation
Lundberg, Oscar and Nylén, Daniel, "Virtual Reality as a Transformative Technology: A Literature Review and Research Opportunities" (2023). MENACIS 2023. 23.
https://aisel.aisnet.org/menacis2023/23