Abstract

This paper is part of series of papers of ongoing research proposing social media advancement in value creation in higher education institutions with a focus on the employability of students as well as employability performance of the Higher Education Institutions. The main purpose of the study was to explore the state of art practices concerning social media adoption in higher education and employability performance of universities. The study used a traditional literature review approach to conduct the exploratory study, where the literal sources selected were representative of the elements under investigation. The study established that social media is a tool that has been used in Higher Education Institutions to build the employability attributes of students. The social media adoption practices were categorized under three themes, that is, student-instructor level, faculty level, and holistic level practices. It was further identified that social media cannot be utilized solely owing to its constraining features. The study provides an argument for the advancement of social media through integration with more advanced strategic tools. The implications of these findings as well as directions of future studies are also mentioned.

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