Abstract

Social media are in the top of the agenda for many companies to date, however there seems to be very limited understanding of the usage of social media for work purposes. In this study, we investigate what values increase this usage, and whether that usage is related with employees’ performance. Additionally, we explore the impact of employees’ work experience on their social media behaviour. Our study is based on responses from 1799 employees in the insurance industry. Results confirmed that both utilitarian and hedonic values influence employees to use more social media for their work. In addition, this study confirms that there is an important relation between the use of social media and work performance. Last but not least, employees’ work experience is found to be a significant moderator of the relationship between social media use for work and work performance.

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