Abstract

large body of research highlights the key-role of human resources in the new service economy. The service-dominant logic considers them as operant resources in value co-creation. Internal marketing policies, total rewards strategies and corporate welfare initiatives underline the importance of getting employees motivated, engaged, and satisfied. By combining HRM, IT and service systems issues, this paper aims to explore the emergence of new professional services providers in the Italian context and their innovative solutions in managing corporate welfare programs through integrated service systems. Through a systematic review, our findings describe the common features of emerging corporate welfare service systems and suggest several future paths of research in order to advance empirical knowledge in this high-potential field.

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