TOWARDS MICROBLOGGING SUCCESS FACTORS: AN EMPIRICAL SURVEY ON TWITTER USAGE OF AUSTRIAN UNIVERSITIES

Authors

Thomas Sammer, University of St. GallenFollow
Andrea Back, University of St. GallenFollow

Recommended Citation

Sammer, Thomas and Back, Andrea, "TOWARDS MICROBLOGGING SUCCESS FACTORS: AN EMPIRICAL SURVEY ON TWITTER USAGE OF AUSTRIAN UNIVERSITIES" (2011). MCIS 2011 Proceedings. 40.
https://aisel.aisnet.org/mcis2011/40