MEASUREMENT ERROR IN PLS, REGRESSION AND CB-SEM

Authors

Dale L. Goodhue, University of GeorgiaFollow
William Lewis, , Independent Consultant, Hammond, Louisiana, USAFollow
Ron Thompson, Wake Forest University, Winston-Salem, North Carolina, USAFollow

Recommended Citation

Goodhue, Dale L.; Lewis, William; and Thompson, Ron, "MEASUREMENT ERROR IN PLS, REGRESSION AND CB-SEM" (2011). MCIS 2011 Proceedings. 4.
https://aisel.aisnet.org/mcis2011/4