CUSTOMIZING STANDARD SOFTWARE AS A BUSINESS MODEL IN THE IT INDUSTRY: THE ROLE OF INTER-ORGANIZATIONAL NETWORKS AND OPEN INNOVATION

Authors

Karlheinz Kautz, Copenhagen Business SchoolFollow
Sameen M. Rab, Copenhagen Business SchoolFollow
Michael Sinnet, Copenhagen Business SchoolFollow

Recommended Citation

Kautz, Karlheinz; Rab, Sameen M.; and Sinnet, Michael, "CUSTOMIZING STANDARD SOFTWARE AS A BUSINESS MODEL IN THE IT INDUSTRY: THE ROLE OF INTER-ORGANIZATIONAL NETWORKS AND OPEN INNOVATION" (2011). MCIS 2011 Proceedings. 20.
https://aisel.aisnet.org/mcis2011/20