Journal of the Midwest Association for Information Systems (JMWAIS)


This exploratory article presents a typology of student social media users based on their posting behavior. Specifically, the typology categorizes students using a matrix with two dimensions: 1) posting content appropriateness, and 2) student privacy concerns. Current research documents that students often post content that is not appropriate for all audiences. Given that employers are increasingly using social media as part of background checks for job candidates, students with inappropriate content are at risk of poor hiring evaluations. This potential problem is especially serious for students who make their content available to everyone. Evidence suggests that even when students know the risks they are taking some still make inappropriate posts. This paradoxical behavior requires further study. The development of a typology of student social media user from a posting behavior perspective is a step toward further research of this phenomenon.