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Home > Journals > Affiliated Journals > JIT > Vol. 7 (1992) > Iss. 4

 

Journal of Information Technology

Editorial

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Theme Issue: Information Technology and Marketing
Leslie Willcocks and Laurent Maruani

Research Articles

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Information Technology as a Service Operation
Tony Rands

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Customer Service and Information Technology
Christine T. Domegan and Bill Donaldson

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Internationalization of the Firm and Impacts of Videotex Networks
Charles Steinfield, Laurence Caby, and Pierre Vialle

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Computerized Marketing Databases: Their Role Now and in the Future
Ross Cameron and David Targett

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Users’ Knowledge as a Specific Asset: The Case of the Valued Added Services
E. Brousseau and B. Quelin

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Expert Systems in International Marketing
E. Kaynak and K. Venkataraman

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A Vision of the Future? An Innovative Database Micromarketing System
S. Flowers

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Managing the Local Market: Information Technology Applications in Retailing
Jonathan Reynolds

 
 
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ISSN: 1466-4437

 
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