Theme Issue: Information Technology and Marketing

Authors

Leslie Willcocks, Templeton College, Oxford, UK
Laurent Maruani, HEC Graduate School of Management, Paris, France

Document Type

Editorial

DOI

10.1177/026839629200700401

Recommended Citation

Willcocks, Leslie and Maruani, Laurent (1992) "Theme Issue: Information Technology and Marketing," Journal of Information Technology: Vol. 7: Iss. 4, Article 1.
DOI: 10.1177/026839629200700401
Available at: https://aisel.aisnet.org/jit/vol7/iss4/1