Abstract

This research explores the transformative impacts of Business Intelligence (BI) and Artificial Intelligence (AI) technologies on organisational structures, with a special focus on legal and philosophical implications. As businesses increasingly integrate data analytics into their operations, the role of BI and AI extends beyond operational efficiency to shaping organisational culture and power dynamics. This study examines how these technologies influence decision- making processes, employee roles, and organisational ethics, under the framework of data protection regulations like the GDPR and considerations of algorithmic transparency. Through qualitative methods including focus groups and a comprehensive survey, the research captures diverse professional perspectives on the adoption and effects of BI and AI technologies. Results indicate a significant shift towards data-driven decision-making, increased transparency, and changes in power dynamics, with a notable impact on the efficiency and work roles of employees. The study also addresses the challenges of integrating these technologies into traditional organisational structures, highlighting issues such as resistance to change and the need for skill development. The discussion extends to the legal responsibilities concerning data privacy and the philosophical debates on autonomy and fairness, suggesting that the alignment of technology with ethical and legal standards is crucial. This research contributes to a better understanding of the multifaceted impacts of BI and AI technologies, recommending strategies for their ethical integration to foster more dynamic and compliant organisational environments.

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