Abstract

This paper offers a conceptual exploration into how Artificial Intelli-

gence (AI) and Generative AI impact job crafting. Drawing from a comprehen-

sive review of the existing literature, the analysis leverages established theoreti-

cal frameworks on Digital Job Crafting. The study identified a range of organi-

zational variables that influence how workers utilize AI and Generative AI tools

in their work tasks. A conceptual model is proposed to describe job crafting prac-

tices facilitated by AI.

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