Abstract

The development of an accelerated business digital agenda, customer demands for better experiences, and an increasingly competitive environment, demand from organizations a strategic exercise now in a digital ecosystem. In this sense, more than mitigating risks, companies must explore and take cyber risks in order to propose digital initiatives that generate profits and lead to privileged positions in the market. Therefore, this article develops a guide to define the appetite for enterprise cyber risk (AECR) that the organization has decided to accept and how to prepare to move forward in the midst of cyber threats inherent in the digital environment. This is a pedagogical proposal that supports company executives in establishing the level of risk that the company is willing to assume and how to ensure not only the promise of value for the customer, but also compliance with fiduciary duties to shareholders and the demands of regulators.

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