Narrativas Interativas como Modelo de Processos de Negócio Alternativo

Authors

Cauê de Souza Melo, Universidade Federal do Estado do Rio de Janeiro (UNIRIO)Follow
Tadeu Moreira de Classe, Universidade Federal do Estado do Rio de Janeiro (UNIRIO)Follow
Márcio Rocha Ferreira, Universidade Federal do Estado do Rio de Janeiro (UNIRIO)Follow
Ronney Moreira de Castro, Universidade Federal de Juiz de Fora (UFJF)Follow

Abstract

Often organizations represent business process models in graphical notations such as BPMN. However, graphic models are not understood by all people once knowing all symbols, and modeling notation of a modeling language is not a common skill for ordinary people. Thus, it is essential to provide alternative and easy methods of process representation to make them more comprehensive to ordinary people. This research paper aims to propose interactive narratives (IN) as an alternative to BPMN models and compare both. We performed a quasi-experimental study with 20 participants to evaluate our proposal, splitting them into control (BPMN) and experimental (IN) groups. Quantitative methods evaluated all obtained data. As a result, we identified that IN had a better understanding than the BPMN model, but we can not affirm that participants considered it a better model representation than BPMN.

Recommended Citation

Melo, Cauê de Souza; de Classe, Tadeu Moreira; Ferreira, Márcio Rocha; and de Castro, Ronney Moreira, "Narrativas Interativas como Modelo de Processos de Negócio Alternativo" (2023). ISLA 2023 Proceedings. 3.
https://aisel.aisnet.org/isla2023/3