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Abstract
The increasing diffusion of digital technologies throughout industries and dimensions of life is transforming organizations. However, many organizations fail to develop a digital transformation strategy. This paper presents a theoretical sensemaking model of Digital Transformation (DT) and the preliminary outcomes of an ongoing study. The study is supported by socio-cognitive theories, including organizational sensemaking theory and its integration with technological frameworks to understand the development of DT in organizations. The findings of a pilot case study from the hotel industry provide evidence that this study could lead to a framework that could help understand DT from a socio-cognitive perspective. Additionally, the pilot case could be the basis for a broader framework, which could be used for other studies in this field, both for academics and practitioners
Recommended Citation
Cárdenas, Xavier C. and Esteves, José M., "Sensemaking of Digital Transformation in Organizations - A Case Study" (2021). ISLA 2021 Proceedings. 8.
https://aisel.aisnet.org/isla2021/8