Abstract
This paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants’ subjective cognitive load and task error rates.
Paper Type
Event
Watching People Making Decisions: A Gogglebox on Online Consumer Interaction
This paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants’ subjective cognitive load and task error rates.
Recommended Citation
Barry, C. & Hogan, M. (2019). Watching People Making Decisions: A Gogglebox on Online Consumer Interaction . In A. Siarheyeva, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Information Systems Beyond 2020 (ISD2019 Proceedings). Toulon, France: ISEN Yncréa Méditerranée.