Abstract

Today, Internet has become an essential part of peoples’ daily lives. As the advancement of Internet technology, the phenomenon of digital inequality has received substantial attention. This study extended research on digital inequality to the field of mobile business. The paper aimed to investigate the impact of digital inequality in the use of mobile business supporting features in China. To address this, an empirical study with 258 subjects was carried out. The results indicated that perceived ease of use had a significant positive effect on the use of mobile business supporting features, while perceived risk had a significant negative effect on the use of mobile business supporting features. Furthermore, this study also revealed that socio-economically disadvantaged individuals were more likely to be influenced by perceived risks, while socio-economically advantaged individuals were more likely to be influenced by the utilitarian motivations.

Recommended Citation

Gao, S. & Zhang, X. (2015). Digital Inequality in the Use of Mobile Business Supporting Features. In D. Vogel, X. Guo, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Transforming Healthcare through Information Systems (ISD2015 Proceedings). Hong Kong, SAR: Department of Information Systems. ISBN: 978-962-442-393-8. http://aisel.aisnet.org/isd2014/proceedings2015/Mobile/2.

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Digital Inequality in the Use of Mobile Business Supporting Features

Today, Internet has become an essential part of peoples’ daily lives. As the advancement of Internet technology, the phenomenon of digital inequality has received substantial attention. This study extended research on digital inequality to the field of mobile business. The paper aimed to investigate the impact of digital inequality in the use of mobile business supporting features in China. To address this, an empirical study with 258 subjects was carried out. The results indicated that perceived ease of use had a significant positive effect on the use of mobile business supporting features, while perceived risk had a significant negative effect on the use of mobile business supporting features. Furthermore, this study also revealed that socio-economically disadvantaged individuals were more likely to be influenced by perceived risks, while socio-economically advantaged individuals were more likely to be influenced by the utilitarian motivations.