Track Description

Mobile market still grows daily and rapidly, not only with an increasing number of users but with amazing new types of interactions between users, applications and their environment. This is having a huge impact on markets and companies, on systems and technology, and on users and their social relations and behaviour. The underlying machinery is complex and it relies mostly on same actors that are also impacted: the users with their demands and new social needs, technologies offering new and ever evolving possibilities and companies looking for new models to innovate that yield revenues. The use of mobile technologies is reshaping our society and it strongly influences modern information systems. The users’ expectations are growing daily and it is not an easy task for organizations to adapt to these requirements which, in order to be fulfilled, presume a completely different development paradigm.

Thus, this track welcomes papers that investigate how the organizations or development teams are dealing with different challenges in development of mobile information systems and applications. The track focuses on topics such as mobile architectures, management of mobile data, mobile user interfaces, as well as business issues of mobile development.

Track Chairs

Jose Maria Gutiérrez Martinez, University of Alcala, Spain
Luis de Marcos Ortega, University of Alcala, Spain
Zlatko Stapić, University of Zagreb, Croatia

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Papers

An Exploratory Study on the Adoption of Mobile Advertising in China

Shang Gao, Norwegian University of Science and Technology
Zhe Zhang, Zhongnan University of Economics and Law

Analyzing the Importance of Marking Links to Special Targets in Mobile Web

Eva Garcia-Lopez, University of Alcalá
Cristina Manresa-Yee, University of Balearic Islands
Antonio Garcia-Cabot, University of Alcalá
Luis De-Marcos, University of Alcalá

At the Edge of the Cloud: Improving the Coordination of Proactive Social Devices

Niko Mäkitalo, Tampere University of Technology
Tommi Mikkonen, Tampere University of Technology

Implementing a Mobile Application for Street Lighting Evaluation

Ana Castillo-Martinez, University of Alcalá
Alberto Gutierrez-Escolar, University of Alcalá
Eva Garcia-Lopez, University of Alcalá
Antonio Garcia-Cabot, University of Alcalá
Roberto Barchino, University of Alcalá

Mobile Usability: An Experiment to Check Whether Current Mobile Devices are Ready to Support Frames and iFrames

Eva Garcia-Lopez, University of Alcalá
Antonio Garcia-Cabot, University of Alcalá
Ana Castillo-Martinez, University of Alcalá
Alberto Gutierrez-Escolar, University of Alcalá
Jose Amelia Medina, University of Alcalá
Jose-Maria Gutierrez-Martinez, University of Alcalá
Jose-Javier Martinez-Herriaz, University of Alcalá