Exploring the Impact of Social Coupon Shareability on Consumer Behavior: Identifying Key Factors Influencing Coupon Sharing Decisions

Authors

Saba Rezaeinejad, University of North TexasFollow
Farkhondeh Khoshkheslat, University of North TexasFollow
Maysaam Tarighi Shaayesteh, University of North TexasFollow
Robert Pavur, University of North TexasFollow

Recommended Citation

Rezaeinejad, Saba; Khoshkheslat, Farkhondeh; Tarighi Shaayesteh, Maysaam; and Pavur, Robert, "Exploring the Impact of Social Coupon Shareability on Consumer Behavior: Identifying Key Factors Influencing Coupon Sharing Decisions" (2023). IRAIS 2023 Proceedings. 2.
https://aisel.aisnet.org/irais2023/2