Abstract
Mobile TV has been on the research agenda and promoted by Telecom operators as the killer app for their services for a long time. However with the emergence of Over The Top providers (OTT’s) mobile Internet offers the opportunity to fulfil this unmet promise. In this paper we discuss the results of an empirical research collected in the trial phase of a mobile OTP services made available via smartphones and tablets. The data is based on log-data and secondary analyses of five surveys. In this paper we only present preliminary results. Our main findings show that users have to pass a threshold in order to make mobile TV a part of their daily life. Differences are found between active and background use of mobile TV. Active viewing correlates most strongly with overall satisfaction with the mobile TV application. Reinforcement effects for sports and news content are also linked to satisfaction.
Recommended Citation
Bouwman, Harry; Staalman, Schalk; and De Reuver, Mark, "Over The Top Mobile TV: A Field Trial by Public and Commercial Broadcasters" (2014). 2014 International Conference on Mobile Business. 9.
https://aisel.aisnet.org/icmb2014/9