A Local Outdoor Mobile Tour Guide in HTML5 – Drivers and Barriers

Authors

Niklas Eriksson, Arcada University of Applied SciencesFollow
Magnus Westerlund, Arcada University of Applied SciencesFollow
Carl-Johan Rosenbröijer, Arcada University of Applied SciencesFollow
Hellevi Aittoniemi, Arcada University of Applied SciencesFollow
Ted Mellin, Arcada University of Applied SciencesFollow
Krista Fransman, Arcada University of Applied SciencesFollow

Abstract

HTML5 is by many seen as the future platform for delivery of mobile services due e.g. to its cross platform capabilities. Moreover, mobile services are becoming an essential part of providing new and enhanced ways of visitor experiences in travel and tourism. Therefore, this paper aims to contribute with a description of a local outdoor mobile tour guide developed in HTML5 and an evaluation of drivers and barriers of HTML5 as a platform for mobile service delivery in a travel and tourism context. To achieve the goal, an action research project was conducted and a holistic mobile service business model framework called STOF was utilized.

Recommended Citation

Eriksson, Niklas; Westerlund, Magnus; Rosenbröijer, Carl-Johan; Aittoniemi, Hellevi; Mellin, Ted; and Fransman, Krista, "A Local Outdoor Mobile Tour Guide in HTML5 – Drivers and Barriers" (2013). 2013 International Conference on Mobile Business. 20.
https://aisel.aisnet.org/icmb2013/20