Digital and mobile commerce have transformed how businesses and consumers interact, conduct transactions, and engage in the marketplace. From early online shopping to today’s advanced AI-enabled platforms, the commerce landscape has evolved significantly, driven by rapid technological advancements. Among these, Artificial Intelligence (AI) plays a pivotal role in enhancing customer experiences and operational efficiency. AI-powered algorithms enable businesses to analyze vast datasets, uncovering consumer preferences and behavior. This fuels personalized recommendations and targeted advertising, enhancing marketing effectiveness in both digital and mobile contexts. Deep learning further expands AI’s potential, powering chatbots, virtual assistants, and natural language processing tools that offer real-time customer support and personalized engagement. In parallel, technologies like Augmented Reality (AR) and Virtual Reality (VR) are redefining the shopping experience. AR lets customers visualize products in their real-world settings, bridging the gap between physical and online retail. VR offers immersive virtual storefronts that elevate user interaction and engagement.

Track Chairs:
Hyeokkoo Eric Kwon, Nanyang Technological University (NTU), Singapore
De Liu, University of Minnesota
Dominik Gutt, RWTH Aachen University, Germany

Schedule
2026
Monday, December 14th
12:00 AM

AI as Shopping Gatekeepers: Marketplace Cooperation with External LLMs

Bingbing Fan, university of science and technology of China
Xin Zhang, University of Science and Technology of China

12:00 AM

Algorithmic Infrastructure and Market Coordination in Credit Markets

Kang Ho Lee, Michigan State University
Anjana Susarla, Michigan State University

12:00 AM

Anchored at Fifty-Fifty: How LLM Agents Bargain Across Providers

Iuliia Grebeshok, University of Regensburg

12:00 AM

Attention Volatility in the Digital Economy: The Dual Role of Digital Assets

Jiho Hwang, Kyungpook National University
Sehwan Oh, Kyungpook National University

12:00 AM

Beyond Content: How Short-Form Video Feeds Reshape User Views and Engagement

Tonglin Zhang, The University of Hong Kong
Miaozhe Han, HKUST
Kayla Li, Schulich Business School, York University

12:00 AM

Beyond Retrieval: Generative Algorithms in Recommendation and Search

Sipeng Zeng, University of Science and Technology of China
J. Frank Li, UBC Sauder School of Business
Tianshu Sun, Cheung Kong Graduate School of Business

12:00 AM

Delegated Incentive Allocation in Collective Finance: Evidence from a Digital Microfinance Platform

Yunmin Choi, Korea University
Hye Joon Kim, Korea University
Gyeombi Cheon, Korea University
Jiye Baek, Korea University

12:00 AM

Doctors Meet Patient AI

Zhichen Chen, Boston University
Gordon Burtch, Boston University
Bin Gu, Boston University
Yixuan Liu, China Europe International Business School

12:00 AM

How User Approval and Cognitive Load Shape the Effectiveness of a Digital Swap Nudge

Leonie Manzke, Friedrich-Alexander-University Erlangen-Nürnberg
Kevin O'Sullivan, ETH Zurich
Anna H. Grummon, Stanford University School of Medicine
Verena Tiefenbeck, Friedrich-Alexander-University Erlangen-Nürnberg

12:00 AM

Learning from Counterfactual Feedback: Algorithmic Bidding in Display Ad Auctions

Alexander Witte, University of Passau
Jan Kraemer, University of Passau

12:00 AM

Livestreaming vs. Short-Video Selling in Social Commerce: Effects on Product Returns

Qinping Lin, Tianjin University
Yutong Guo, The Chinese University of Hong Kong, Shenzhen
Ning Jia, Tianjin University
Khim Yong Goh, National University of Singapore

12:00 AM

Preview Before Blind Box Purchase? Evidence from a Randomized Field Experiment

Yuting Gao, ESCP Business School
HONGWEI LIU, Shenzhen University of Information Technology
Xiaoyu Miao, Shenzhen Institute of Information Technology
Yi Ding, Warwick Business School

12:00 AM

Pricing the Outcomes under Endogenous Stochastic Quality

Siyi Yang, Fudan University
Yifan Dou, Fudan University

12:00 AM

Push vs. Pull in Mobile Advertising: The Role of Cognitive Load in Consumer Response

Dominik Molitor, Fordham University
Martin Spann, LMU Munich School of Management
Anindya Ghose, New York University

12:00 AM

Seeing the Future, Selling the Present: AI-Generated Renovation Visualizations in Housing Transactions

Hefan Zheng, East China Normal University
Jing Wu, Tsinghua University
Chenshuo Sun, Zhongguancun Academy

12:00 AM

The Negotiator's Dilemma at Scale: Creating Value in Agentic Negotiations

Michael S. Caosun, MIT
Sinan Aral, MIT
Jared Curhan, Massachusetts Institute of Technology

12:00 AM

When AI Enters Art Market: Substitution, Disclosure, and Strategic Responses

Xuan Liu, Nanjing University
Tianwen Du, University of Georgia
Ling Xue, University of Georgia
Peijian Song, Nanjing University

12:00 AM

When Machines Persuade Better Than Humans: Generative AI, Cognitive Constraints, and Promotional Effectiveness

Wenying Gu, University of Maryland
Yizhi Liu, University of Maryland
Guohou Shan, Northeastern University
Bin Gu, Boston University

12:00 AM

When the Buyer Is a Machine: The Diagnosticity–Exploration Tradeoff in Agentic Commerce

Suhyeon Lee, Korea Advanced Institute of Science and Technology
Donghyuk Shin, Korea Advanced Institute of Science and Technology
Sang Pil Han, Arizona State University

12:00 AM