Track Co-Chairs
Kathrin Figl, Ph.D., University of Innsbruck
Sofia Bapna, Ph.D., University of Minnesota
Chee Wei Phang, Ph.D., University of Nottingham Ningbo China

Track Description
In today’s digital landscape, social media and digital marketing are transforming how businesses communicate and engage with their audiences. By leveraging the vast micro-level data available through digital interactions, businesses can analyze consumer behavior, optimize content strategies, enhance audience engagement, and drive more effective outcomes. Beyond social media and digital marketing, data-driven decision-making also enables traditional media organizations to reach wider audiences, deliver customized content, and ensure they remain relevant in a rapidly changing environment.
Schedule

2025
Sunday, December 14th

Can Crowdchecking Curb Misinformation? Evidence from Community Notes

Yang Gao, University of Illinois Urbana Champaign
Maggie Mengqing Zhang, University of Virginia
Huaxia Rui, University of Rochester

Crisis in the Comments: How Emotion-Based and Structure-Based Frames Drive Affective Polarization on Social Media During Disruptive Events

Ilkay Nehir Tanyel, University of Texas San Antonio
Rohit Valecha Valecha, University of Texas at San Antonio
Yanlai Fan, University of Texas at San Antonio

Curating Communication, Organizing Opinions: The Role of Corporate Social Advocacy in Contentious Digital Public Discourse

Syed Muhammad Usman Tayyab, McGill University
Emmanuelle Vaast, McGill University

Deconstructing Filter Bubbles: Attributes and Interactions

Moritz Gimnich, University of Bamberg
Christoph Weinert, University of Bamberg
Tim Weitzel, University of Bamberg

Deepfake Governance in the US and China

Jingyao Li, Bentley University
Marco Marabelli, Bentley University
Silvia Masiero, University of Oslo
M. Lynne Markus, Bentley University

Do You Believe What You See? Labeling Audiovisual AI-generated Content to Enhance Trust in Media Platforms

Joseph Nserat, Institute for Digital Management and New Media

How do Digital Paywalls Impact Creators' Creation Strategy?

Xingchen Ye, University of Science and Technology of China
Dezhen Guo, University of Miami
Chaoyue Gao, University of Science and Technology of China
Nina Huang, University of Miami
Kevin Hong, University of Miami

How do Online Newspapers Set Agendas Differently from Traditional Media? A Study of Institutional Logics

Weimin Liang, University of Massachusetts Amherst
Amirsalar Jafari Gorizi, The University of Texas at Dallas

“I Am in Control!” An Intensive Longitudinal Study of the Role of Agentic Mindsets in User Well-Being

Margarita Gladkaya, University of Potsdam
Katharina Baum, Vienna University of Economics and Business
Hannah Logemann, Weizenbaum Institute
Hanna Krasnova, University of Potsdam

Managing Mis/disinformation in Generative AI Use: A Move to Critical Trust

Belinda Yichen Wang, The University of Sydney
Evelyn Ng, The University of Sydney
Barney Tan, The University of New South Wales
Chenxi Li, Beihang University
Jing (Elaine) Chen, Beihang University

Rethinking Legitimacy Co-construction on Social Media: Veganism on YouTube

Adrianna Jezierska, University of Bristol
Roberta Bernardi, University of Bristol
Wen Zhang, University of Bristol
Edwina Zhu, University of Bristol

Seeing is Feeling: Investigating the Emotional Impact of Metaphorical Design in Video-Based Virtual Influencer Content

Ying Wang, Northern Illinois University
Jaeki Song, Texas Tech University

Shifting the Gate – Generative AI’s Impact on Media Gatekeeping

Nina Zwingmann, Institute for Digital Management and New Media
Eva Isabel Hoffmeister, Institute for Digital Management and New Media
Simon Paul Engert, LMU Munich School of Management
Thomas Hess, LMU Munich School of Management

The Credibility Dilemma in OSNs: Credible Sources as Both Vector and Vaccine for Misinformation

Syrios Siyao Li, Dept of Information Systems, City University of Hong Kong
Sufang Wang, Zhejiang University
Yuanyuan Li, School of Business
Matthew K.O. Lee, Hong Kong Metropolitan University

The Effect of Three Types of Atypicality on Audience Rating

Ali KIAEI, Essec business school
Harris Kyriakou, ESSEC Business School

The Moderating Effect of User-Generated Content on Firm-Generated Content: Evidence from the US Box Office

Seungwook Jin, KAIST College of Business
Weidong Xia, Florida International University
Keumseok Kang, KAIST

Unraveling the Dynamic Effects of Voluntary Quality Disclosure in the Chain Operations Context

Yu Zheng, University of Science and Technology of China
Jie Fang, University of Nottingham Ningbo China
Hefu Liu, School of Management, University of Science and Technology of China