Track Chairs
Zhenhui (Jack) Jiang, Ph.D., HKU Business School
Panos Kourouthanassis, Ph.D., Ionian University
Mareike Möhlmann, Ph.D., Bentley University

Track Description
The rapid growth of immersive technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), has transformed the ways individuals and organizations interact, learn, work, and engage. Immersive technologies, many of which use AI to enhance their functionality and user experience, provide sensory-rich encounters that allow users to experience embodiment of a virtual body or surrounding. They make us reimagine the ways users interact with information systems by creating dynamic, experiential environments that transcend conventional digital interfaces. Immersive technologies are increasingly applied across sectors such as education, healthcare, business, entertainment, and remote collaboration, enhancing experiential engagement and allowing new forms of virtual and augmented interaction.
Schedule

2025
Sunday, December 14th

Command or Collaborate in Augmented Reality? Investigating Voice Tone and Visual Instruction in Augmented Reality Human-AI Diagnosis

Zeyuan (Stephen) Hong, Nanyang Technological University
Ben Choi, Nanyang Technological University
Waifong Boh, Nanyang Technological University

Design Principles for XR Reflection Assistants

Jinqiao Li, Berner Fachhochschule
Roman Rietsche, Institute for Digital Technology Management
Thiemo Wambsganss, Bern University of Applied Sciences

Designing Avatars for All: Requirements for Diversity, Interculturality, and Inclusion in Virtual Worlds

Ben Koch, University of Hagen
Alina Bockshecker, University of Hagen

Human-driven vs. AI-driven AR Interactions: An Empirical Study in Aircraft Maintenance Training

Runge Zhu, Central University of Finance and Economics
Cheng Yi, Tsinghua University
Ting Li, Erasmus University

Learning to Triage: Comparing Experiential Approaches to Ethical Decision-Making in Mass Casualty Incidents

Leonie Kopahs, University of Goettingen
Matthias Schumann, University of Goettingen

Pattern-Based Approaches for Mixed Reality in Business Contexts: A Structured Literature Review

Stephan Struk, University of Mannheim
Anett Mehler-Bicher, Mainz University of Applied Sciences
Dirk Weitzel, Mainz University of Applied Sciences
Andreas Rausch, University of Mannheim

Strategizing the Metaverse: A Dynamic Capabilities Perspective on Business Model Realization

Philippe Herve Jacquemin, Technical University of Darmstadt
Miriam Gräf, Technical University of Darmstadt
Oliver A. Vetter, Technical University of Darmstadt

Virtual Reality before Reality: the Impact of VR on Housing Transactions

Hefan Zheng, Tsinghua University
Jing Wu, Tsinghua University
Chenshuo Sun, New York University

When do we Trust and Why? How Intelligent Virtual Agents Affect Users in Immersive Virtual Worlds

Sofia Schöbel, Information Systems
Marvin Grabowski, Universität Hamburg
Fangfang Zhang, Curtin University
Nale Lehmann-Willenbrock, University of Hamburg
Sharon Parker, Curtin University
Martin Semmann, University of Hamburg