Sharing Economy, Platforms, and Crowds
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Paper Number
2253
Paper Type
short
Description
To understand viewers’ sense of community in the live streaming environment, this research synthesizes media synchronicity theory and sense of community theory to develop a theoretical framework. We aim to examine the antecedents and consequences of the sense of community in live streaming platforms. We expect that viewers’ actual communication purpose (e.g., conveyance or convergence) will influence viewers' sense of community in the live streaming context and further impact their activities in traditional third-party online communities. We first use experiments to validate the mechanism in our theoretical model and then collect observational data from Twitch, a popular live streaming platform, to test our hypotheses. Our results will provide theoretical contributions to the live streaming, online community, and communication literature. Our findings will provide practical implications for streamers in the live streaming platform.
Recommended Citation
Liu, Yuqian and Deng, Chaoqun, "The Role of Media Synchronicity Fit and Sense of Community in Live Streaming Platforms" (2023). ICIS 2023 Proceedings. 20.
https://aisel.aisnet.org/icis2023/sharing_econ/sharing_econ/20
The Role of Media Synchronicity Fit and Sense of Community in Live Streaming Platforms
To understand viewers’ sense of community in the live streaming environment, this research synthesizes media synchronicity theory and sense of community theory to develop a theoretical framework. We aim to examine the antecedents and consequences of the sense of community in live streaming platforms. We expect that viewers’ actual communication purpose (e.g., conveyance or convergence) will influence viewers' sense of community in the live streaming context and further impact their activities in traditional third-party online communities. We first use experiments to validate the mechanism in our theoretical model and then collect observational data from Twitch, a popular live streaming platform, to test our hypotheses. Our results will provide theoretical contributions to the live streaming, online community, and communication literature. Our findings will provide practical implications for streamers in the live streaming platform.
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Comments
08-Sharing