Paper Number
1720
Paper Type
Completed
Description
Donating blood is a selfless act that impacts public welfare, potentially saving human lives. However, blood shortage is a rising worldwide issue due to increased demand. Thus, finding ways to animate and motivate potential donors to donate blood is para-mount. In this context, conversational agents (CAs) offer a promising approach to edu-cating, promoting, and achieving desired behaviors. In this paper, we conducted an online experimental study (N=303) and investigated the effect of a human-like designed CA and fear-inducing communication on users’ intention to donate. Our results show that users’ intention is driven by perceived persuasiveness rather than perceived human-ness and that fear-inducing communication does not significantly affect the intention to donate. Against this background, we provide numerous theoretical and practical impli-cations, contributing to information system literature by enhancing our understanding of how fear-inducing communication is used in CA interactions.
Recommended Citation
Pietrantoni, Nico; Lichtenberg, Sascha; and Morana, Stefan, "Become a Lifesaver - How to Design Conversational Agents to Increase Users’ Intention to Donate Blood" (2023). ICIS 2023 Proceedings. 4.
https://aisel.aisnet.org/icis2023/ishealthcare/ishealthcare/4
Become a Lifesaver - How to Design Conversational Agents to Increase Users’ Intention to Donate Blood
Donating blood is a selfless act that impacts public welfare, potentially saving human lives. However, blood shortage is a rising worldwide issue due to increased demand. Thus, finding ways to animate and motivate potential donors to donate blood is para-mount. In this context, conversational agents (CAs) offer a promising approach to edu-cating, promoting, and achieving desired behaviors. In this paper, we conducted an online experimental study (N=303) and investigated the effect of a human-like designed CA and fear-inducing communication on users’ intention to donate. Our results show that users’ intention is driven by perceived persuasiveness rather than perceived human-ness and that fear-inducing communication does not significantly affect the intention to donate. Against this background, we provide numerous theoretical and practical impli-cations, contributing to information system literature by enhancing our understanding of how fear-inducing communication is used in CA interactions.
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Comments
16-HealthCare