Paper Number
1359
Paper Type
Completed
Description
This work presents insights into consumer preferences regarding Privacy Management Systems in the context of the General Data Protection Regulation (GDPR). The authors perform a Choice-Based Conjoint experiment with consumers (n = 589) to elicit preferences over four attributes and compute usage likelihoods for all product configurations. Results show that data sharing for marketing purposes and discounts are the most important attributes for consumers. Furthermore, consumers prefer digital access to privacy-related information, detailed rights management for data sharing and no data sharing for marketing purposes. Moreover, a cluster analysis reveals differing importance weights across clusters. The study concludes that incorporating consumer preferences into the design and development process of Privacy Management Systems could increase their use and effectiveness, ultimately strengthening consumers’ privacy rights and companies’ legal compliance. The authors suggest researching legal, business, and consumer requirements more holistically to converge these perspectives to improve Privacy Management Systems adoptions.
Recommended Citation
Hanneke, Björn; Baum, Lorenz; Schlereth, Christian; and Hinz, Oliver, "Consumer Preferences for Privacy Management Systems" (2023). ICIS 2023 Proceedings. 12.
https://aisel.aisnet.org/icis2023/cyber_security/cyber_security/12
Consumer Preferences for Privacy Management Systems
This work presents insights into consumer preferences regarding Privacy Management Systems in the context of the General Data Protection Regulation (GDPR). The authors perform a Choice-Based Conjoint experiment with consumers (n = 589) to elicit preferences over four attributes and compute usage likelihoods for all product configurations. Results show that data sharing for marketing purposes and discounts are the most important attributes for consumers. Furthermore, consumers prefer digital access to privacy-related information, detailed rights management for data sharing and no data sharing for marketing purposes. Moreover, a cluster analysis reveals differing importance weights across clusters. The study concludes that incorporating consumer preferences into the design and development process of Privacy Management Systems could increase their use and effectiveness, ultimately strengthening consumers’ privacy rights and companies’ legal compliance. The authors suggest researching legal, business, and consumer requirements more holistically to converge these perspectives to improve Privacy Management Systems adoptions.
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