Digital and Mobile Commerce

Over the past few years, digital and mobile commerce has been expanding at an unprecedented rate, becoming an indispensable aspect of global retail markets. The growth of online marketplaces has been further accelerated by the rapid development of digital and mobile technologies empowered by innovations, such as artificial intelligence (AI), blockchain, social media, data analytics, and metaverse. These latest advancements facilitate various business transactions and activities, such as search processes (e.g., voice-driven search, metaverse-enabled communications), marketing (e.g., promotion and advertisement, pricing, and reward points), payments (e.g., card-less transactions, crypto payment gateways), consumer interactions (e.g., chatbots, live-commerce), and supply chain management (e.g., online-offline coordination, demand forecasting, inventory management), and order fulfillment (e.g., shipping logistics). Digital and mobile artifacts have also enabled various customer activities at all touchpoints of the buying journey, such as purchase recommendation, content creation, and negotiation. This track seeks papers that enhance our understanding of the design, implementation, and evaluation of emerging digital and mobile technologies in various online, offline, and omni-channel contexts, including business-to-business and business-to-consumer commerce, location-driven advertising and targeting, omni-channel commerce and marketing, and live-commerce.

Digital and mobile technologies evolve not merely to enhance the facilitation of buyer and seller transactions, but also to transform the nature and operational boundaries of a firm and thereby make its pursuit of new business opportunities possible. For example, mobile devices are changing many aspects of marketing/service operations and product/service development and management as well as bringing together new business models and mechanisms for companies. With the emergence of big data that can be used to inform business decisions, the global penetration of AI and digital transformation and the increasing adoption of mobile devices and technologies by consumers and businesses alike, opportunities to study the organizational aspects of digital and mobile businesses continue to expand. This expansion calls for the establishment of relevant empirical and theoretical research on the managerial and commercial opportunities and challenges born of the advent of digital and mobile technologies and the innovation of new business models, processes, products, and services supported by an increasing integration of these innovations.

Track Co-Chairs;
Rodrigo Belo, Ph.D., Rotterdam School of Management (RSM)
Wonseok Oh, Ph.D., Korea Advanced Institute of Science and Technology
Ramesh Venkataraman, Ph.D., Indiana University