Social Media and Digital Collaboration

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Paper Number

1273

Paper Type

short

Description

In innovative practices today, teams alternately collaborate face-to-face and online via technological interfaces. Starting from a theoretical lens that characterizes technology as an actor, we use data from an ethnographic study of an innovation contest to show how alternating online and offline activities affect trust dynamics. In doing so, we distinguish activities that both build and breach trust. Our most useful finding is that online face-to-interface practices influence the dynamics of trust in offline face-to-face interactions in two directions: Based on their affordances, digital technologies can foster the building of trust as well as the breach of trust in innovation teams that work together offline and online.

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Dec 12th, 12:00 AM

Face-to-Face and Face-to-Interface: Trust Dynamics in Alternating Offline and Online Practices

In innovative practices today, teams alternately collaborate face-to-face and online via technological interfaces. Starting from a theoretical lens that characterizes technology as an actor, we use data from an ethnographic study of an innovation contest to show how alternating online and offline activities affect trust dynamics. In doing so, we distinguish activities that both build and breach trust. Our most useful finding is that online face-to-interface practices influence the dynamics of trust in offline face-to-face interactions in two directions: Based on their affordances, digital technologies can foster the building of trust as well as the breach of trust in innovation teams that work together offline and online.

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