Digital Innovation, Entrepreneurship, and New Business Models

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Paper Number

2129

Paper Type

short

Description

With the advances in high-speed Internet and 5G technology, the immersive experiences of virtual reality are no longer limited to programmed or pre-recorded content. Instead, live 360° experiences can now be realized that allow users to socially interact with other persons in real-time. These technological innovations may fuel the development of novel use cases and business models in the realm of guided museum tours when it is not possible to be physically on-site, either because of high physical distance or even because facilities are closed to the public due to lockdowns. In this short paper, we present the results of the first cycle of a design since research project on how to design live 360° virtual tours to facilitate presence perceptions. Based on identified issues, we derived meta-requirements and formulated initial design principles. The meta-requirements were instantiated in a prototype and evaluated within a proof-of-concept study.

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15-Innov

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Dec 12th, 12:00 AM

Towards Designing Live 360° Virtual Tours

With the advances in high-speed Internet and 5G technology, the immersive experiences of virtual reality are no longer limited to programmed or pre-recorded content. Instead, live 360° experiences can now be realized that allow users to socially interact with other persons in real-time. These technological innovations may fuel the development of novel use cases and business models in the realm of guided museum tours when it is not possible to be physically on-site, either because of high physical distance or even because facilities are closed to the public due to lockdowns. In this short paper, we present the results of the first cycle of a design since research project on how to design live 360° virtual tours to facilitate presence perceptions. Based on identified issues, we derived meta-requirements and formulated initial design principles. The meta-requirements were instantiated in a prototype and evaluated within a proof-of-concept study.

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