Digital Innovation, Entrepreneurship, and New Business Models
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Paper Number
1149
Paper Type
Completed
Description
As part of their digital transformation, firms increasingly appoint Chief Digital Officers (CDOs). Existing research suggests that CDOs are appointed to drive and coordinate digital transformation activities and communicate digital transformation-related topics to stakeholders. However, the specific role of the CDO as a mediator between a firm and its external stakeholders, such as investors, remains unclear. Relying on signaling theory, we investigate whether CDO presence impacts digital transformation-related signaling in firms external communication tools. Indeed, our results show a strong positive association between CDO presence and the volume of digital transformation-related signals. Therefore, it can be assumed that CDO presence has the potential to contribute to reducing digital transformation-related information asymmetries between firms and external stakeholders. However, since our results show that less regulated communication tools are more likely to be used for digital transformation-related signaling than highly regulated ones, the reliability of such signals remains questionable.
Recommended Citation
Metzler, Dennis Renee; Bankamp, Steffen; Muntermann, Jan; and Palmer, Matthias, "The Role of CDOs in Signaling Digital Transformation Endeavors: An Analysis of Firms’ External Communication Tools" (2021). ICIS 2021 Proceedings. 1.
https://aisel.aisnet.org/icis2021/dig_innov/dig_innov/1
The Role of CDOs in Signaling Digital Transformation Endeavors: An Analysis of Firms’ External Communication Tools
As part of their digital transformation, firms increasingly appoint Chief Digital Officers (CDOs). Existing research suggests that CDOs are appointed to drive and coordinate digital transformation activities and communicate digital transformation-related topics to stakeholders. However, the specific role of the CDO as a mediator between a firm and its external stakeholders, such as investors, remains unclear. Relying on signaling theory, we investigate whether CDO presence impacts digital transformation-related signaling in firms external communication tools. Indeed, our results show a strong positive association between CDO presence and the volume of digital transformation-related signals. Therefore, it can be assumed that CDO presence has the potential to contribute to reducing digital transformation-related information asymmetries between firms and external stakeholders. However, since our results show that less regulated communication tools are more likely to be used for digital transformation-related signaling than highly regulated ones, the reliability of such signals remains questionable.
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