Digital Commerce and the Digitally Connected Enterprise

Track Description
The contemporary and ongoing diffusion of digital technologies, e.g., mobile and distributed computing, social media, digital platforms, data analytics, artificial intelligence (AI), blockchains, IoT (Internet of Things), cloud computing, generate new possibilities for digital commerce, i.e., buying and selling of goods and services enabled and facilitated by digital technologies. It involves marketing activities that support these transactions, such as promotion, pricing, customer acquisition and retention, as well as customer activities at all touchpoints throughout their buying journey, such as purchase, content creation, and negotiation. This track is interested in papers that enhance knowledge of the design, implementation, and evaluation of emerging digital technologies in various commercial contexts, e.g., business-to-business and business-to-consumer commerce, financial service, and sharing economy applications.

Digital technology is not limited to facilitating buyer and seller transactions; rather, it is changing the form and boundary of a firm and introducing new business opportunities. For example, mobile devices are changing many aspects of marketing, advertising, operations, product management and introducing new business models for companies. With the emergence of big data that can be used to inform business decisions, the global penetration of AI and automation, and the Internet of Things that not only connects people but machines as well, opportunities to study the organizational aspects of e-business continue to expand. It calls for the development of relevant empirical and theoretical research into the managerial challenges faced by digitally connected enterprises and the innovation of business models, processes, products, and services supported by an increasing integration of new information technologies and new organizational practices.

This track welcomes papers that improve our understanding of the technical, behavioral, design, strategic and economic issues associated with Digital Commerce and the Digitally Connected Enterprise. It encompasses studies of IT-enabled transactions between consumers, businesses, and other organizations, as well as the use of digital technologies within and across organizations. We are especially interested in papers that advance theory and practice for emerging technologies and dispersed and platform-based organizational settings. We welcome submissions from all IS traditions and methodological approaches (analytical work, experiments, qualitative studies, design science, and so forth).

Track Chairs
Zhenhui (Jack) Jiang, Hong Kong University,
Miguel Godinho Matos, Catolica Lisbon School of Business & Economics,
Wonseok Oh, Korea Advanced Institute of Science & Technology,

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Monday, December 14th

Assessing Ad Attention through Clustering Viewport Trajectories

Lennard Schmidt, HHL Leipzig Graduate School of Management
Erik Maier, HHL Leipzig Graduate School of Management

Bad Mood or Avoidance: How Health-Hazard Information Influences Consumer Behavior

Ying-Qiu Dong, National University of Singapore
Khim Yong Goh, National University of Singapore
Yunkun Zhao, Charles and Keith
Liwen Hou, Shanghai Jiaotong University

Beyond the Search Bar: The Value of Search Quality on E-commerce Platforms

Wei Zhou, University of Arizona
Mingfeng Lin, Georgia Institute of Technology
Mo Xiao, University of Arizona
Zidong Wang, Alibaba Group

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Brian Rongqing han, University of Southern California
Leon Yang Chu, University of Southern California
Tianshu Sun, USC Marshall School of Business
Lixia Wu, Alibaba Group Inc.

Content and Composition: Understanding The Impact of Merchant Pictures on Market Performance

Zhenbin Yan, University of Science and Technology of China
Uttara Anantakrishnan, University of Washington
Yingfei Wang, University of Washington
Yong Tan, University of Washington

Do Financial Advisors Matter? Online Channels and Investors’ Gambling Preferences

Chewei Liu, Indiana University
Sunil Mithas, USF
J. Po-An Hsieh, Georgia State University
Yang Pan, Louisiana State University

Impact of End-User Privacy Enhancing Technologies (PETs) on Firms’ Analytics Performance

Dawei Chen, National University of Singapore
Jungpil Hahn, National University of Singapore

Improving Customers’ Decision Making on Blackboxed Multimodal Mobility Platforms – A Design Science Approach

Christian Meske, Freie Universität Berlin
Enrico Bunde, Freie Universität Berlin
Jan Fabian Ehmke, University of Vienna

Interplay of Competition, Innovation, and Reputation: The Red Queen in Digital Commerce of Experience Goods

Ping Wang, University of Maryland
Zhen Zhu, China University of Geosciences
Qi Liu, China University of Geosciences, Wuhan
Qiuyun Huang, China University of Geosciences, Wuhan

Live Commerce: Understanding How Live Streaming Influences Sales and Reviews

Lixia Hu, Dalian University of Technology
Qingfei Ming, Dalian University of Technology

More Personalized, More Useful? Reinvestigate Recommendation Mechanisms in e-Commerce

Tuan (Kellan) Nguyen, National Tsing Hua University
Pei-fang Hsu, National Tsing Hua University

Off With Their Headers: Mechanism Choices in Online Display Advertising

Francesco Balocco, Erasmus University
Yixin Lu, George Washington University
Ting Li, Erasmus University

Personalized discount targeting with causal machine learning

Alex Miller, The Wharton School, University of Pennsylvania
Kartik Hosanagar, Wharton School

Responding to Reviews Expressing Different Emotional Arousal Levels: The Effect of Managerial Response on Multi-Dimensional Ratings

Yinli Huang, Tsinghua University
Jinghua Huang, Tsinghua University
Khim Yong Goh, National University of Singapore

The Impact of Functionality- and Non-Functionality-Based Product Associations on Product Return

Junyoung Park, Georgia State University
Pengcheng Wang, Georgia State University
Chunmian Ge, South China University of Technology
Ling Xue, Georgia State University

The Impact of Price and Quantity Information of an Online Pre-sales Channel on Dutch Auctions Performance

Huong May Truong, Erasmus University
Alok Gupta, university of minnesota
Wolfgang Ketter, University of Cologne
Eric van Heck, Erasmus University

Towards Developing Trust-Supporting Design Features for AI-Based Chatbots in Customer Service

Naim Zierau, University of St.Gallen
Michael Hausch, University of Kassel
Olivia Bruhin, University of St.Gallen
Matthias Soellner, University of Kassel

Uplift Forest for Multiple Treatments and Continuous Outcomes

Robin M. Gubela, Humboldt-Universität zu Berlin
Stefan Lessmann, Humboldt-University of Berlin