Paper ID

3077

Description

In the last years, experiments became more and more widely applied - be it in academic research or A/B testing in companies. Due to their high internal validity, experiments are an important part of the methods ecosystem and researchers will benefit from integrating them into their methodological tool kit. This paper aims to summarize the most important content of the ICIS 2019 Professional Development Workshop. The workshop targets researchers with no or very basic training in experimental methods. It introduces the essentials of understanding and planning state-of-the-art experimental research and covers common pitfalls and challenges.

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Designing Experimental Studies

In the last years, experiments became more and more widely applied - be it in academic research or A/B testing in companies. Due to their high internal validity, experiments are an important part of the methods ecosystem and researchers will benefit from integrating them into their methodological tool kit. This paper aims to summarize the most important content of the ICIS 2019 Professional Development Workshop. The workshop targets researchers with no or very basic training in experimental methods. It introduces the essentials of understanding and planning state-of-the-art experimental research and covers common pitfalls and challenges.