Paper ID
3410
Paper Type
full
Description
Along with the rapid proliferation of Social Networking Sites (SNSs), there is renewed discussion on the influence of substantial and highly interactive digital social circles. There is much debate about an individual's interactions with his/her digital social circles and how s/he forms behaviours as a result of such interactions. This study hypothesizes two salient types of actions that individuals are likely to engage in, as a consequence of social influence from SNSs: symbolic (e.g. #activism) and substantive actions (e.g. real activism). Using a paired sample of survey data gathered from 311 respondents, this research attempts to understand which social influence perspectives are likely to influence symbolic and substantive actions.
Recommended Citation
Chandraskeara, Dharshani Tharanga and Sedera, Darshana, "#Activism versus Real Activism: Manifestations of Digital Social Influence in Social Networks" (2019). ICIS 2019 Proceedings. 36.
https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/36
#Activism versus Real Activism: Manifestations of Digital Social Influence in Social Networks
Along with the rapid proliferation of Social Networking Sites (SNSs), there is renewed discussion on the influence of substantial and highly interactive digital social circles. There is much debate about an individual's interactions with his/her digital social circles and how s/he forms behaviours as a result of such interactions. This study hypothesizes two salient types of actions that individuals are likely to engage in, as a consequence of social influence from SNSs: symbolic (e.g. #activism) and substantive actions (e.g. real activism). Using a paired sample of survey data gathered from 311 respondents, this research attempts to understand which social influence perspectives are likely to influence symbolic and substantive actions.