Paper ID
3364
Paper Type
short
Description
Charitable crowdfunding platforms allow individuals and organizations to raise funds from a large and distributed group of potential donors. In this context, trust is a critical factor that influences the relationship between the three main stakeholders: the donors, the recipients, and the platform. To enhance our understanding of trust building in the charitable crowdfunding context, this paper builds on a case study of Qfund, a popular charitable crowdfunding platform in China. Based on the case analysis, we develop a framework of trust in charitable crowdfunding that is constituted of four dimensions of trust: relational, dispositional, contextual, and calculative trust. We discuss the underlying mechanisms for each of these types of trust and highlight the contributions of the study to the literature on charitable crowdfunding.
Recommended Citation
Chen, Dawei; Liu, Xuanqi; and Faik, Isam, "Trust Building on Charitable Crowdfunding Platforms_The Case of Qfund" (2019). ICIS 2019 Proceedings. 34.
https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/34
Trust Building on Charitable Crowdfunding Platforms_The Case of Qfund
Charitable crowdfunding platforms allow individuals and organizations to raise funds from a large and distributed group of potential donors. In this context, trust is a critical factor that influences the relationship between the three main stakeholders: the donors, the recipients, and the platform. To enhance our understanding of trust building in the charitable crowdfunding context, this paper builds on a case study of Qfund, a popular charitable crowdfunding platform in China. Based on the case analysis, we develop a framework of trust in charitable crowdfunding that is constituted of four dimensions of trust: relational, dispositional, contextual, and calculative trust. We discuss the underlying mechanisms for each of these types of trust and highlight the contributions of the study to the literature on charitable crowdfunding.