Paper ID
2151
Paper Type
short
Description
Peer-to-Peer (P2P) lending is part of the broader Fintech revolution that is sweeping across the globe in recent years. Due to its immense potential for generating economic and social benefits, it is gaining plenty of attention from academics and practitioners alike. And yet, our knowledge on how to develop and manage the digital platforms that makes P2P lending possible is limited. To address this knowledge gap, we conducted a case study of Tuodao, one of the leading P2P lending platforms in China. Based on the preliminary data from this ongoing study, we constructed a process model that suggests the process of P2P lending platform development can traverse across three sequential stages. Each of the stages are marked by the employment of a distinct strategy that emphasizes the development of a particular side of the platform, which in turn, leads to a specific platform configuration and its associated developmental outcomes.
Recommended Citation
Au, Cheuk Hang and Sun, Yuan, "The Development of P2P Lending Platforms: Strategies and Implications" (2019). ICIS 2019 Proceedings. 10.
https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/10
The Development of P2P Lending Platforms: Strategies and Implications
Peer-to-Peer (P2P) lending is part of the broader Fintech revolution that is sweeping across the globe in recent years. Due to its immense potential for generating economic and social benefits, it is gaining plenty of attention from academics and practitioners alike. And yet, our knowledge on how to develop and manage the digital platforms that makes P2P lending possible is limited. To address this knowledge gap, we conducted a case study of Tuodao, one of the leading P2P lending platforms in China. Based on the preliminary data from this ongoing study, we constructed a process model that suggests the process of P2P lending platform development can traverse across three sequential stages. Each of the stages are marked by the employment of a distinct strategy that emphasizes the development of a particular side of the platform, which in turn, leads to a specific platform configuration and its associated developmental outcomes.