Paper ID
2054
Paper Type
short
Description
Knowledge sharing is a determinant for online platforms to run their business. Several strategies have been proposed to increase knowledge sharing, among which monetary incentive is commonly used. While previous studies have found a crowding-out effect of monetary incentive on contribution quality, the research on alleviating this crowding out effect is limited. Drawing upon the autonomy in self-determination theory and the feeling of reciprocity, this study examines the impacts of payment timing of monetary incentives and contents in reminder messages sent by e-commerce platforms on contribution quality. This study intends to provide theoretical and practical implications about motivations on knowledge sharing.
Recommended Citation
xu, yukuan; Xu, Xin; and Zhang, Ziqiong, "E-Word-of Mouth for Money—An Examination of the Impact of the Payment Timing on Knowledge Contribution Quality" (2019). ICIS 2019 Proceedings. 17.
https://aisel.aisnet.org/icis2019/behavior_is/behavior_is/17
E-Word-of Mouth for Money—An Examination of the Impact of the Payment Timing on Knowledge Contribution Quality
Knowledge sharing is a determinant for online platforms to run their business. Several strategies have been proposed to increase knowledge sharing, among which monetary incentive is commonly used. While previous studies have found a crowding-out effect of monetary incentive on contribution quality, the research on alleviating this crowding out effect is limited. Drawing upon the autonomy in self-determination theory and the feeling of reciprocity, this study examines the impacts of payment timing of monetary incentives and contents in reminder messages sent by e-commerce platforms on contribution quality. This study intends to provide theoretical and practical implications about motivations on knowledge sharing.