AR Simulations in Real Customer Environments: The Effect of Position-Relevance on Purchase Intention in a Prominent Mobile Retail App

Presenter Information

Alsius David, University of North TexasFollow
Md Rasel Al Mamun, University of North TexasFollow
Daniel Peak, University of North TexasFollow
Charles Blankson, University of North TexasFollow

Recommended Citation

David, Alsius; Al Mamun, Md Rasel; Peak, Daniel; and Blankson, Charles, "AR Simulations in Real Customer Environments: The Effect of Position-Relevance on Purchase Intention in a Prominent Mobile Retail App" (2018). ICIS 2018 Proceedings. 44.
https://aisel.aisnet.org/icis2018/treos/treos/44